Hellman’s announced Tuesday it is coming out with a cologne in partnership with Tennessee Titans quarterback Will Levis called “Will Levis No. 8.”

“Parfum de Mayonnaise” is being sold for $8, of course, in honor of Levis, who gets a “lifetime supply” of the condiment. It was Levis, if you remember, who went viral during the 2023 NFL Draft for his habit of putting mayonnaise into his coffee.

“At the heart of the fragrance lies a daring mayonnaise accord,” the website reads. “The creamy and slightly tangy note adds an unexpected twist, mirroring Will Levis’s bold personality. The mayonnaise accord provides a rich, smooth texture to the fragrance, making it intriguingly complex and memorable.”

The scent is advertised as containing tart lemon, mayonnaise accord, parsley, coffee, musk, and vanilla. Not long after the fragrance was available, the company announced the product sold out.

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Mobile App from 6 to 9 a.m. daily.