Why CBS picked Auburn to be in this year’s ‘March Madness Confidential’ project

Auburn men’s basketball has had no shortage of storylines in 2025.

From the personalities in the locker room to the success on the floor, there’s plenty to talk about going into the postseason. When selecting the teams for this season’s “March Madness Confidential” docuseries, CBS took notice of that.

The Tigers were on of six teams chosen for a project whose aim is to give fans and viewers a behind-the-scenes look at teams in the NCAA tournament.

“We chose Auburn for the storylines, 100%,” CBS Sports senior producer Kalil Cage told AL.com. “You have the contending National Player of the Year. I mean, they’ve just had this incredible season, Bruce Pearl and himself, and as you know, Coach of the Year has been just really cool to watch.”

The series originally started in 2008, following just one team. Memphis was the first team to be featured during a season in which the John Calipari-coached squad lost in the national championship game to Kansas.

This year is Auburn’s third time being featured in the series, making appearances in 2018 and 2019. The 2019 Final Four team wasn’t one of the teams originally selected in that tournament, but one of the crews shifted over to them after one of the original teams was eliminated.

Auburn joins UConn, Michigan State, Texas Tech, Kentucky and now McNeese State (following Clemson’s elimination) as one of this year’s six.

When filming the show, the crew looks to make itself “completely part of the team,” in an attempt to make the content as authentic as possible.

“The first thing that we shoot with them is them watching the Selection Show,” Cage said. “From that point forward, we are at all the practices. We are on the team plane. We are on the busses. We stay with them in the hotels. We travel with them.

“We pretty much produce a piece I’d say about every other day that runs in CBS, TNT, TBS for previews, halftime and our bridge shows, and then everything goes online as well.”

Each of the six teams will have a crew of four, including a producer, two shooters and an editor.

When talking about the experience of working with Auburn this year, Cage praised how much Johni Broome and Pearl’s family have involved themselves, adding an extra element to the show.

“Coach creates, like, a very family-oriented environment,” Cage said. “There’s a lot of different avenues and stories that you can tell, because he has made it that way.”

The series aims to have a healthy mix of content, more than just what’s seen in the huddle or in a pregame speech. Whether it’s keeping up with families or showing the players make cookies, Cage said they try to appease both the broadcast and social media audiences.

Fans can find the “March Madness Confidential” content on the various NCAA tournament broadcasts and online on NCAA.com, CBSSports.com and the various March Madness, TNT Sports and CBS Sports social media accounts.

Peter Rauterkus covers Auburn sports for AL.com. You can follow him on X at @peter_rauterkus or email him at [email protected]m