Where do Alabama and Auburn rank among most profitable SEC football programs?
Alabama brought in the third-most revenue among the 15 public SEC football programs during Fiscal Year 2024, according to NCAA financial reports obtained by AL.com. The Crimson Tide’s $140.3 million ranked behind just Texas ($204.7 million) and Tennessee ($149 million).
Auburn ranked sixth in the league revenue-wise, with $121.2 million in football revenue during the fiscal year. FY 2024 ran from July 1, 2023 through June 30, 2024.
Georgia ($133.5 million) and Oklahoma ($131.7 million) also generated more than Auburn last fiscal year. Texas A&M ranked one spot behind the Tigers, at $118.5 million in revenue.
The Tigers had been sixth in the SEC in football revenue for Fiscal Year 2023 as well. Alabama climbed up the list, after it was fifth in FY 2023.
Six of the 15 public SEC football programs (excluding Vanderbilt, which is a private school and not subject to open records requests) brought in less than $100 million during FY 2024. Those included South Carolina ($78.5 million), Ole Miss ($75.3 million), Arkansas ($72.4 million), Missouri ($56.3 million).
Mississippi State brought up the rear in revenue. The Bulldogs were the lone school in the SEC to generate less than $50 million for football, with $43.8 million.
When it came to spending, Alabama was far and away the leader in FY 2024. The Crimson Tide reported $113.8 million in football expenses, well ahead of its $83.3 million the previous fiscal year, which also led the league.
The huge increase was largely due to the coaching transition in Tuscaloosa, and is not expected to recur. At $90.8 million, Texas A&M spent the second-most on football among public SEC schools in FY 2024.
Auburn ran sixth in the league in football spending, at $60.9 million. Tennessee ($75.9 million), Georgia ($68.9 million) and Texas ($65.6 million) rounded out the top five ahead of the Tigers.
On the other end, four schools, including Mississippi State, which spent less than any other public SEC program on football with $35.6 million in FY 2024, came in below $50 million spent. The others included South Carolina ($47.6 million), Florida ($46 million) and Kentucky ($45.3 million).
Unlike the numbers across SEC athletic programs, every school in the league had a surplus for football only in FY 2024. However, none came anywhere near Texas, which led the way with nearly $139 million in profit for the fiscal year.
The Longhorns were the only football program to cross even the $75 million mark. Tennessee was second among public schools in the league, with a $73 million surplus.
Auburn was fourth in the SEC, at $60.3 million. With a $26.4 million surplus, Alabama ran ninth in the conference.
Mississippi State brought in $8.2 million over its expenses, which did not run dead last. Missouri took that spot, with just a $3.5 million surplus, the only public school in the league with less than a $4 million surplus.