Watermark Place, Bessemer’s long shuttered outlet center, hits market at $13.9 million

Watermark Place, Bessemer’s long shuttered outlet center, hits market at $13.9 million

Watermark Place, the former retail outlet mall in Bessemer, is currently on the market for $13.9 million.

Sitting on 42 acres, the 200,000-square-foot property is largely unoccupied, save for an events center, a church and a few other businesses.

Tundra Pippens and Kathy Dooley with EXIT Realty Partners are marketing the property.

“This property is very versatile and can be used as a potential charter school, senior living and lifestyle center, vocational school, film and visual arts academy, along with various other types of businesses,” Dooley said.

Back when it opened in 2000, the mall generated more than $1 million in sales in its first eight days of business, attracting more than 71,000 customers. Some of the development’s almost 30 stores broke their own national sales records, even before construction work on the food court had been completed.

Watermark Place racked in about $29 million in sales its first year, with tenants such as Banana Republic, The Gap, Harry and David’s and Reebok.

Built within a stone’s throw of Visionland, former Fairfield Mayor Larry Langford’s theme park, the $19 million center boasted strong sales initially, even after the park declared bankruptcy.

Shoppers dodged construction work and mud to look for bargains at the WaterMark Place outlet mall next to Visionland in Bessemer in 2000.bn

But several economic factors, such as competing shopping centers and a lack of visibility from the interstate, coupled with planned developments in the area that did not materialize, eventually doomed Watermark Place.

Various concepts through the years to repackage and market the property came and went. By 2017, it was rebranded as a clearance center.

Within the last year, the property has been used as a location for two feature films, including the recently wrapped “Gunner,” with Morgan Freeman.

Dooley said an event Thursday afternoon will bring together real estate professionals, a commercial lender and a title attorney to showcase the property for realtors and potential investors. The event will be feature a diverse attendance, she said.

“The commercial real estate world is very hard to break into, and it’s even harder if you’re a minority,” Dooley said. “A large group of people coming tomorrow are minorities, and women, and we intentionally are bringing people together and educating them.”