Target has officially dropped new online deals, including a major markdown on Vera Bradley’s popular Essential Grand Tote.

With this deal, Target customers can get the Vera Bradley Outlet Essential Grand Tote for $18.75-$24.99 (depending on which pattern you choose) compared to the normal list price of $75. This is around a 70% discount overall.

There are four patterns available to choose from on Target’s website, including buta spray, evening garden, toasty teddies and venetian flowers multi.

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The Vera Bradley Outlet Essential Grand Tote features a durable cotton exterior complemented by a soft polyester lining, making it a stylish yet functional option for daily use.

Highlighted Product Feature: The Essential Grand Tote’s machine-washable fabric is an unusual and practical feature, allowing not only for ease of care but also for longevity. This attribute means that the tote can maintain its vibrant colors and designs.

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“A classic for a reason: the softness, the comfort, the vibrancy. Cotton styles feature quilted iconic patterns and standout solids, with thoughtful details like perfect pockets and on-trend silhouettes,” Vera Bradley states.

Those interested in this deal can browse the full listing on Target’s website here.

Generative AI was used to provide product description for this story, based on data provided by Target. It was reviewed and edited by AL.com.