To some, July 1st marks the start of the seventh month of the year. For the Auburn Athletics, and its loyal fans, it’s the start of a new era.

The Nike era.

Auburn’s partnership with Under Armour began in 2006, following a lengthy relationship with Russell Athletic. The Tigers new deal with Nike covers 10 years and is set to make Auburn one of the highest-paid Nike-sponsored programs in the nation.

Auburn’s social media posted a video package highlighting some of the greatest sports moments under Aunder Armour:

During the Under Armour era, Auburn won a national championship with Heisman Trophy-winning quarterback Cam Newton, two SEC championships and six bowl games in football.

Men’s basketball reached the Final Four twice in 2019 and in 2025, with multiple SEC regular season and conference titles.

Softball had back-to-back trips to Women’s College World Series from 2015-2016. Along with, the baseball team’s two trips to the College World Series in 2019 and 2022.

Outside of athletics, Under Armour founder Kevin Plank stepped down and eventually returned as the companies CEO in 2024.

In 2015, Auburn was awarded $10 million in stock options when it renewed its contract with Under Armour. Today that investment is worth around 1.25 million dollars according to On3.

“We are also grateful to Kevin Plank and Under Armour for their 18 years of valued partnership in growing the Auburn brand and serving our student athletes, coaches, and fans. We look forward to the opportunity to celebrate this relationship throughout the final year ahead,” Auburn athletics director John Cohen said in April.

“We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the world. We are appreciative of their strong support throughout this process. We believe that our 10-year agreement, beginning in July 2025, will continue to elevate Auburn and best serve our student-athletes and our university moving forward.”

Jerry Humphrey III covers Auburn sports forAL.com. You can follow him on X at @Jerryhump3or email him at [email protected].