A Texas-based tech company is setting up a North American delivery center in downtown Birmingham, with the goal of creating 200 jobs over the next five years.

Tquila Automation will set up the hub in the 65,000-square-foot Nextec building at 1531 Third Ave. N., located in The Switch, the city’s innovation district.

According to the Alabama Department of Commerce, Birmingham beat out Austin, Nashville, and Atlanta for the project, with the company planning to tap into the city’s university-trained workforce.

“We are incredibly excited to be developing our delivery center in Birmingham,” Richard Denton, the company’s chief technology officer and co-founder, said. “The city is blossoming, and we have been incredibly impressed with the collaborative approach of all of the parties involved.”

The company plans on training employees on automation through its Tquila Tech Academy, and AIDT will also prepare the workforce. Jobs at the center will include software developers, business analysts, consultants and business managers.

Tquila is an automation consultancy helping businesses streamline through robotic process automation, artificial intelligence, machine learning and other technologies. Its clients include manufacturing, fast moving consumer goods, financial services, energy and insurance firms.

Governor Kay Ivey said, in a statement, “In the Magic City, tech-focused companies can find skilled workers and all the advantages they need to build a successful operation.”

The Birmingham Business Alliance, the Alabama Department of Commerce, the Economic Development Partnership of Alabama, the City of Birmingham, Jefferson County Commission and Alabama Power were involved in the recruitment.

“Business leaders are recognizing how future-proofing their operations with artificial intelligence, machine learning and automation can drive better business outcomes,” Tquila Automation CEO Tom Abbott said. “By investing in technology careers in the City of Birmingham and the State of Alabama, we’re on the front-line driving innovation in businesses, supporting the demand for new jobs and growing talented team members.”

Birmingham Mayor Randall Woodfin said the city’s technology talent pipeline “plays a critical role in attracting global companies like Tquila Automation.”

“The company’s location in the new Nextec Building provides a continued boost for our innovation district and exciting workforce opportunities for our people,” he said.