Water bottles have become a hot new status symbol and generate a great deal of brand loyalty.

Users swear by their Stanley, Yeti or whichever cup or tumbler they prefer with real die-hards collecting different styles and colors.

But now, there’s a new hot water bottle on the market and it’s selling fast – Owala.

Advertised as “a water bottle designed exclusively for people who drink water,” Owala has its FreeSip, Kids’ FreeSip and Water Tumblers. Each of the models comes in a variety of gorgeous colors and sizes. You can opt for Stainless Steel or the Tritan, a plastic model.

The FreeSip is Owala’s the hottest item. Named one of Time’s Best Inventions in 2023, the hashtag alone (#owala) has been viewed 272 million times on Tiktok. The FreeSip is leakproof and offers two drinking methods – a straw and a larger opening for swigging. It also has a button to flip the top open then you can push it back down to lock it shut. The convenient carry loop doubles as a lock with a dishwasher safe lid (that a big plus when trying to keep it clean) with a hand washable cup.

Prices range from $37.99 to $24.99 for the FreeSip.

You can see all the color options here. One of the hottest is the pale pink candy-coated color. It’s sold out in some of the sizes, so if you see one, grab it quick.