THC seltzer brand pushing for Alabama expansion even as lawmakers try to put breaks on the drinks
Alabama shoppers may soon see hemp-derived THC-infused seltzer brand Herbal Oasis on shelves near them, unless a proposed law to regulate the sale of consumable hemp products prevents the company’s expansion.
In a recent announcement, Herbal Oasis’ parent company cbdMD, Inc. said the product started appearing in convenience stores, grocery stores, and other locations throughout Alabama and the Florida panhandle starting in late March.
“We’re excited to expand distribution into Alabama and Florida-this is a major launchpad for our mission to make Oasis the go-to beverage for modern socializing,” said Ronan Kennedy, CEO of cbdMD.
The release referenced recent Euromonitor International estimates that the adult hemp beverage market totaled approximately $230 million in 2023, tripled in 2024, and is on its way to over $4 billion by 2028.
“Consumers are energized by and embracing the shift in the beverage landscape, and Oasis is perfectly positioned to lead the way,” Kennedy said.
Herbal Oasis is branded as “premium THC-infused social seltzer crafted for the sober-curious, health-conscious, and socially active” in the release.
The seltzer is alcohol free, but each 12-ounce can is infused with:
- Hemp-Derived Delta-9 THC + CBG
- 2,500mg of functional mushrooms including Lion’s Mane, Reishi, and Cordyceps
- Nano-liposomal technology “for fast onset (10-15 minutes)”
The release adds that the drinks are “naturally flavored, gluten-free, vegan, and free from artificial ingredients, making it a perfect choice for health-conscious consumers.”
By this summer, Oasis will be available in grocery chains, convenience stores, boutique wellness shops, and hospitality venues across major Alabama cities like Birmingham, Mobile, Huntsville, and college towns like Tuscaloosa and Auburn, as well as resort destinations and nightlife hubs in the Florida Panhandle, according to the release.
This includes support for on-premise accounts such as bars, restaurants, and lounges.
But several state lawmakers are working to keep products like Herbal Oasis out of grocery stores, citing concerns about underage access.
Carmelo Parasiliti II, CEO and founder of Green Acres Organic Pharms, said he supports criminal penalties for those who sell to minors in a recent public hearing for one such regulation bill, HB445.
But he continued that “punishing adults who choose to use these products legally and responsibly should not be the answer.”
The House Committee on Health is scheduled to vote on HB445 today.
If passed, only existing liquor stores or other locations that minors can’t access would be licensed by ABC to sell THC products, according to its text.