Target’s generous offer is a bid to win back customers

Amid sales struggles and falling earnings, Target has a launched a sweet deal for families getting ready to go back to school.

The national retail chain said it is bringing back 20 must-have school supplies for less than $20 and last year’s best-selling $5 backpack is returning. Also, the retailer’s 20% off student and teacher discounts is returning.

“The Target team will be there for families by holding last year’s prices on key school supplies and standing tall for unrivaled style, quality and exceptional value. We’re proud to be a part of back-to-school and back-to-college traditions,” said Rick Gomez, Target’s executive vice president and chief commercial officer. And across our assortment, we have great prices on everything needed to get the new school year off to a great start.”

What to know

The twenty school supplies for under $20 total includes often-purchased items such as crayons, colored pencils, notebooks and folders. More than 1,000 items are under $5 with supplies starting as low as 25 cents. Teacher essentials like storage bins, dry erase markers and classroom décor will be as low as $3.50. Verified teachers can also receive a one-time 20% off storeswide discount through Target Circle from July 20-Aug. 30.

Verified college students can receive a one-time 20% off storewide discount when they create a free Target Circle account. That discount will be available starting June 29, two weeks earlier than last year. Through Sept. 13, teachers and students can also receive 50% off a Target Circle 360 membership.

The discounts come as Target prepares for Circle Week. The sales event is set for July 6-12 with Target Circle 360 members having early access on July 5.