Target has announced it will launch a paid membership program next month, similar to services offered by Amazon and Walmart.

The subscription-based program, called Target Circle 360, will launch on April 7.

The service will offer free same-day delivery from Shipt, Target’s same-day delivery service, Shipt, and its more than 100 retail partners. Members will also have access to free 2-day shipping. Target Circle will cost $99 per year.

Target is also offering a launch special from April 7 to May 18 where prospective members can sign up for Target Circle 360 for only $49 for the first year, according to a company press release about the service.

In an interview with CNBC, Target CEO Brian Cornell said the paid membership program will encourage customers to place more online orders with Target.

“There’s a guest who’s looking for the ease and convenience of having something brought right to their home — in some cases, within an hour —and we just want to elevate the awareness that we can do that,” he said.