Taco Bell’s new restaurant concept is expanding

Taco Bell’s Live Más Café is expanding its footprint.

The fast food chain’s newest venture features a beverage-focused menu of Taco Bell’s specialty drinks, including Coffee and Churro Chillers, agua frescas and specialty coffees, according to Nations Restaurant News. The cafe also has trained “Bellristas” who handcraft the specialty drinks on the spot.

The restaurant also offers some of Taco Bell’s fan-favorite foods.

The first Live Más Café celebrated its grand opening in San Diego last year, and to meet its growing demand, Taco Bell plans to open 30 more of the cafes in existing Taco Bell restaurants by the end of 2025.

According to a press release from the company, select Taco Bell restaurants across Southern California, Dallas, and Houston will be transformed in the coming months.

In a statement to TODAY.com in 2024, Taco Bell president Scott Mezvinsky said the new cafe concept is a way for the chain to elevate the customer experience.

“This innovative pilot concept is all about expanding the boundaries of what Taco Bell can be, creating a dynamic space where guests can experience our bold flavors in new and exciting ways,” said Mezvinsky.

USA TODAY reports Taco Bell plans to grow its drink revenue to $5 billion by 2030.

“We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it’s for energy or a sweet treat throughout the day,” said Liz Matthews, Taco Bell’s global chief food innovation officer. “So, we’re making big investments to become the ultimate beverage stop where our fans can expect to see the same bold, unexpected creativity in their cups as they do on their plates.”

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