Sweethearts candy has new conversation hearts: Read the âmixed signalsâ for yourself
Even if you’ve never been in a “situationship,” you’re probably familiar with the term — an undefined romantic relationship where the expectations may be unclear. Or the expectations may be clear, but the future may not be. Whatever the case, Sweethearts– the famous candy hearts with romantic messages– has a confection for it.
This month, the classic candy brand debuted “Situationship Boxes”– boxes full of blurry, misprinted candies for “confused singles everywhere.”
Singles are taking ‘situationships’ to the next level this year, and Sweethearts is here for them,” said Evan Brock, vice president of marketing for Sweethearts parent brand, Spangler Candy Company.
“The printing on Sweethearts isn’t always perfect,” Brock said in a news release. “This is our way of embracing those imperfections in a way that taps into pop culture.”
@sweetheartscandies Introducing Sweethearts Situationships — the perfect Valentines gift for 2024 💝 Filled entirely with sweet, meaningless nothings and literal mixed messages, this special box of candies is blurry enough for any undefined relationship ✨ Get yours on 1/8 at the link in our bio, http://sweetheartscandies.com
The candies hit the market on Jan. 8 on SweetheartsCandies.com and, as of Jan. 16, the boxes are sold out. But hopeful patrons can sign up on the site via email to receive notification of the next drop before Valentine’s Day.