Super-popular mega store chain launches first of its kind product

Buc-ee’s is a travel mega store known for its toothy beaver mascot that appears on various products, from corn nuggets to beef jerky.

The Texas-based company is now placing its mascot in a children’s book.

“Our first children’s book, Buc-ee Goes to School, is out now,” the company wrote in an Instagram post last week. “Pick up a copy this summer when you hit the road and tell us below – where should Buc-ee go next?”

The book is written by Katherine Alpin, a first-time author.

Its cover includes the smiling Buc-ee mascot wearing its signature red shirt and yellow and red “B” logo. A backpack appears to be strapped to the beaver’s back as it prepares to head off to school.

Buc’ee’s first opened in 1982, and remained largely a Texas-based company for years, featuring large travel stations throughout the Lone Star State.

The company opened its first non-Texas travel station in 2019, off of Interstate 10 in Loxley. It has since opened three more travel stations in Alabama – Athens, Leeds and Auburn.

While Texas makes up 70% of the Buc-ee’s locations, there are more than 50 Buc-ee’s travel stations located off interstates in nine states.

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