Americans consider the Southern accent to be the friendliest in the country, according to a new study.

More than one in three people find the Southern twang — found in Alabama, Louisiana, Mississippi, Georgia, Tennessee, Texas and the Carolinas — to be “friendly.” That’s according to a study from Answering Service Care, a call answering service.

“Since many people associate the South with hospitality and a quiet, simpler way of life, it’s easy to see why these accents claimed the top spots,” a news release announcing the study said.

The news came as no surprise to Southern Living.

The study looked at how respondents perceived different regional American accents, and what their impact on customer service may be. The survey polled 2,000 people in the U.S. and asked them which accents they found “friendly,” “trustworthy” and “charming,” among other descriptions.

Around 38% of respondents found the Southern accent to be friendly.

The Hawaiian accent came in second, at around 34%.

The Texan accent tied for third place with the Midwestern accent, with around 31% of respondents finding those accents friendly.

In a customer service setting, respondents again found the southern accent the friendliest. Around 27% found that accent the friendliest in customer service, followed by the Midwestern accent, at 18%, and the Texan accent, at 16%.

More than one in three respondents said hearing a familiar regional accent reduced their stress levels during a call. But 88% of respondents said they experienced frustration during a customer service call due to issues related to accents, the report said.

And someone’s accent plays a large role in people’s impression of them, the study found. More than a third of respondents said a person’s accent affects their first impression of that person “a great deal” or “a lot.”

“Accents are everything when it comes to first impressions,” Voice Coach Molly Parker said in the study. “Different consonants and vowels shape the way we feel about a speaker, even before we process their actual words.”