South Alabama has extended its athletic apparel deal with adidas through 2030, it was announced Thursday.

The Jaguars have worn the famed adidas “three stripes” in all 17 varsity sports since 2018 as part of a contract that was set to expire at the end of May 2025. The new deal extends the partnership another five years through the 2029-30 athletic year, and also adds Game One as the school’s official supplier of apparel, shoes and other equipment.

“We are truly excited to extend our partnership with adidas,” said South Alabama Director of Athletics Dr. Joel Erdmann. “The quality and style of the products adidas supplies reflects our standards and expectations as a department. We are also pleased to begin our relationship with Game One, who has brought to the table proven expertise and customer satisfaction.”

Prior to 2018, Nike was South Alabama’s official athletic apparel supplier.