The Senior Bowl’s new title sponsor, Panini, will expand the “visibility” of Mobile’s annual all-star football game, according to the game’s executive director.

But another kind of visibility comes with the change from Reese’s to Panini as the title sponsor, starting with a new logo and continuing to the first Panini Senior Bowl on Jan. 31, where “there will be no orange” in the uniforms, Panini’s Jason Howarth said.

The Reese’s Senior Bowl had featured orange and brown as the primary uniform colors throughout the candy company’s 12 years as the game’s title sponsor, reflecting the packaging of its flagship peanut-butter cups.

“I can tell you it’s going to be red, white and blue again,” the Senior Bowl’s Drew Fabianich said about the 2026 game uniforms. “And there could be stars involved in it, too.”

Fabianich, the Senior Bowl’s executive director, and Howarth, the senior vice president of marketing and athlete relations at Panini America, were at an announcement party on Tuesday at Crown Hall in Mobile that celebrated the new title sponsorship, which had been revealed on Tuesday morning.

Panini will serve as the Senior Bowl’s title sponsor for the next five years – or, as Howarth put it, “a minimum of five years.”

Panini, the world’s largest licensed sports- and entertainment-collectibles company, had served as the Senior Bowl’s trading-card provider, player-lounge sponsor and practice sponsor before stepping up to title sponsor.

“I keep saying this has been years in the making,” Howarth said. “This is not something that happened overnight. We started out as a partner with the Senior Bowl in 2020 and managed to get through that tough one in 2021 and COVID and worked through that and worked really closely with the Senior Bowl staff. And that collaboration just seemed so natural with them that we started to continue to progress.

“We felt like at some point there’d be a day when this would be called the Panini Senior Bowl, and I’m so excited that today’s the day we get to celebrate that. We believe in this game more than any other game out there. We have direct relationships with these athletes that are going to play in this game.”

Panini’s products include NIL college football trading cards.

The Senior Bowl and its new title sponsor also had checks for two additions under the Senior Bowl Charities umbrella — the Child Advocacy Center of Mobile and the Africatown Community Development Corporation.

“We’re excited to be a part of the Mobile community,” Howarth said. “I feel like we’ve been a part of the Mobile community for the last five years. Now we’re just taking it to the next level. …

“One of the things we talked about with the Senior Bowl staff and Drew is: How do we dive into this community and not just make this feel like a thing we’re a part of for one week a year? And so we’re excited that we’re adding some new charitable partners.”

The Panini Senior Bowl will be played at 1:30 p.m. CST Jan. 31 at Hancock Whitney Stadium. The Panini Senior Bowl will be the 76th annual all-star game in Mobile after the first Senior Bowl was played in Jacksonville, Florida, in 1950.

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Mark Inabinett is a sports reporter for Alabama Media Group. Follow him on X at @AMarkG1.