Progresso launches soup candy you can suck on: What reviews said about chicken noodle flavor
Progresso has a new– and strange- way for customers to enjoy one of their classic soups.
Earlier this month, Progresso launched its Chicken Noodle Soup Drops. Billed as “soup you can suck on” the drops feature the classic, hearty flavor of Progresso Chicken Noodle Soup in a savory hard candy format.
Progresso enthusiastically sang the praises of the new soup in a press release.
“When you’re sick, nothing is truly more reassuring than Chicken Noodle Soup,” said MC Comings, the vice president and Business Unit Director for Progresso at General Mills. “So, we thought, why stop at the soup bowl? We took the beloved flavors of our Progresso Chicken Noodle Soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want.”
Progresso says the soup will have fans feeling like they “just slurped” a spoonful of Progresso’s iconic Chicken Noodle Soup with the fan-favorite flavor packed into each drop.
“It’s like broth, savory veggies, chicken, soft egg noodles and a hint of parsley have all been stirred up in a surprising way that’s sure to wow your taste buds,“ the company wrote in the release. “And the best part is you can enjoy Soup Drops anywhere — in the carpool line, during a grocery run, while folding laundry, sitting at the doctor’s office or hiding out under the covers. The coziness you crave is just one drop away.”
Progresso releases the drops every Thursday in January on progressosoupdrops.com at 9 a.m. EST. The drops come in a can with 20 individually wrapped candies, along with a can of real Progresso Traditional Chicken Noodle Soup, for $2.49, plus 99 cents shipping.
So far, the drops have sold out each time.
Wondering what the soup drops taste like? The staff at Delish say the drops start off surprisingly sweet before melting into a chicken soup flavor.
“The initial taste was a bit like caramel then it took a hard left turn into chicken and celery,” wrote producer Catherine Sillars. “Once the top layer of sweetness faded, the overwhelming flavor was savory—which wasn’t necessarily a bad thing.”
“It did taste like a bouillon cube—which I love,” added editor Francesca Zani.