One of America’s most popular juice brands is in financial trouble and may have to file for bankruptcy.

CNN reports Tropicana Brands Group, which owns Tropicana, Naked, KeVita and other juice drinks, has seen sales and profits deteriorate in recent years. The company’s revenue went down by 4% last quarter, and the company’s income decreased by 10%.

Orange production has seen a decline. Over the years, hurricanes and insect infestations of groves have contributed to supply shortages in top orange-growing areas. Other factors include higher prices, competition and changes in Americans’ diets. Consumer trends, reports CNN, have also hurt the orange juice industry.

Customers are replacing orange juice with teas, sparkling water, sports drinks, energy drinks and other beverages that claim to be healthier or offer functional benefits like improved immune systems or energy levels, analysts say.