Peloton launches new âPeloton x Lululemonâ collection, what to know
Peloton and Lululemon recently announced a strategic partnership that will begin in early 2024 and span over a five year period.
As part of this partnership, Peloton will become the exclusive digital fitness content provider for Lululemon, while Lululemon will become the primary apparel partner for Peloton.
Although this agreement will not officially start until next year, Peloton has already launched its Peloton x Lululemon Shop that includes clothing and accessories made exclusively by the Lululemon Athletica brand.
These include some of Lululemon’s highly sought-after items such as the Scuba pullover, Hotty Hot shorts, Align shorts and, of course, the viral Everywhere belt bag.
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“By bringing together the best in fitness content with the best in athletic apparel, we’ll give our communities one-of-a-kind experiences and special content that will inspire them to achieve their goals,” Peloton’s Chief Emerging Business Officer Dion Camp Sanders said in a recent news release.
The Peloton x Lululemon Shop currently has a total of 53 items available that include both men’s and women’s apparel, but it can be assumed that more items will probably be added in the future.
Those interested can browse the entire Peloton x Lululemon collection here.