This is an opinion column.
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There are blood-lusting winners in the SEC, and then there are losers soon to be sucked dry and without jobs. There are no saints.
There are no Boy Scouts.
There are no values other than money.
There are no morals when it comes to chasing a championship in this league of leagues. It’s a business, and the business, according to commissioner Greg Sankey’s sword-swinging remarks on Monday, is pretty good.
And dripping with the blood of the innocent.
I’m here at SEC Media Days 2025 in Atlanta, and it seems like some of these coaches need a refresher course on the unspoken, unscrupulous rules of engagement.
Oblige, I will.
Lane Kiffin at Ole Miss gets it. So does Tennessee’s governor, Bill Lee.
LSU’s Brian Kelly?
Auburn’s Hugh Freeze?
They’re either preening and posturing about the evolution of cheating in the SEC, or they’re positioning themselves this summer to join Nick Saban in retirement.
Auburn coach Freeze interrupts his summertime golf schedule on Tuesday for a visit with reporters at Media Days. Freeze wants everyone to know that he and Auburn are suddenly playing by the rules and are holier than they’re rivals.
On Monday, LSU’s Kelly turned the stage inside Atlanta’s College Football Hall of Fame into a pulpit after being asked about the latest attempt at governance for our beautiful Southern sport of legalized corruption.
“If we start with transparency, and start with the clear communication necessary, and consistency, and approach … look, I know this might not be what you were asking, but it’s got to start with coaches.
“It’s got to start with us.
“I mean, we have to be the stewards of this. There has to be a moral high ground — ethics in this. It starts with us. It starts with coaches.
“I was at a speaking engagement a few weeks back, and every question about the NIL was trying to find a way around it, trying to find a way to bring in revenue in some other way. Sooner or later, we have to take the stand that transparency, consistency, ethics, and morality are at the core of this.”
Spoken like a man who sounds like he wants to be replaced before the start of fall camp. Would Saban consider making his comeback at LSU?
Saban is the coaching GOAT of college football, but he got out because he didn’t want to play this new game of paying players every season. Kelly is the active wins leader (313) among college coaches, but he sounds like the game is passing him by.
Last time we checked, there’s no such thing as moral high ground down in the bayou. In fact, LSU’s football stadium, the highest point above sea level in Baton Rouge, was built thanks to public corruption.
Former LSU governor and U.S. senator Huey P. Long was a man of the people, loved LSU football and found creative ways to funnel money into the program. Long, and all the Kingfisher’s men, would have loved this new SEC, too, and they would have considered it a personal challenge that Tennessee’s state government is playing the game better than anyone.
Earlier this summer, Tennessee governor Lee signed into law legislation that gives the Volunteers and Vanderbilt Commodores a license to operate beyond the latest attempt at rules for college football.
Legalized cheating, in other words.
Under the law, college athletes in the state of Tennessee have no limits on the amount of money they can earn through NIL payments until the federal government says otherwise. Is the new College Football Commission already a joke? We’ll see.
The new commission was set up to govern college football, but I’m guessing that the CFC swung and missed by hiring a former Ivy League-educated baseball executive to run enforcement. Should they have hired someone like Sankey instead?
Sankey isn’t very good at controlling the coaches in the SEC, but at least the SEC’s commissioner understands the game. On Monday, he described the sport as “messy,” said it was backsliding into the “early 1900s” and all but called out Vanderbilt for bringing back quarterback Diego Pavia after successfully suing the NCAA for an extra year of eligibility.
“Literally,” Sankey said, “if you go to the first quarter century, and look at some of the practices around college sports, you start to see the same things that we are seeing today — an older group of college athletes, constant movement without a lot of oversight and questions about whether there are real academic standards that apply.
“As the world changes throughout college sports, we have to hold on to some values that are at the center of what we do on our academic campuses.”
Back at the turn of the 1800s, when college football was an unregulated portrait of the American Dream, football players would go from school to school for the highest dollar. Some of the players were given jobs as teachers. Some of the players were 28 and 30 years old, and everyone called them “scabs.”
There were no rules, which means there was no concept of phony, manufactured morality.
It was football without pretense. It was a juicy, bloody, rare steak of possibility just waiting to be consumed by the masses. Here we are again. The American Dream is alive and well in this new age of college football, and I only have one question.
Why didn’t Auburn pay for Pavia to transfer?
BE HEARD
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Joseph Goodman is the lead sports columnist for the Alabama Media Group, and author of the book “We Want Bama: A Season of Hope and the Making of Nick Saban’s Ultimate Team.”
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