Once-popular baby store to open in about 200 Kohl’s stores
Seven years after its parent company filed for bankruptcy, Babies R’ Us is making a comeback– the beloved baby gear retailer is set to open in Kohl’s.
Kohl’s this week announced a new partnership with WHP Global, the owner of the Babies”R”Us. The first Babies”R”Us shops will open in Kohl’s this August, with plans to roll out to approximately 200 stores in fall 2024. Customers will also be able to shop an expanded assortment of baby products on Kohls.com and use the Babies”R”Us at Kohl’s registry to build and share gift lists.
“Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” said Tom Kingsbury, Kohl’s chief executive officer, in a press release about the partnership. “We see significant opportunity in the baby gear category, and partnering with Babies”R”Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.”
The Babies”R”Us shops inside Kohl’s will range from 750 – 2,500 square feet of dedicated space.