New music festival in Alabama changes location, taking event ‘to the next level’
Magic City Flow Fest has changed its location from Legion Field to Sloss Furnaces, organizers announced this week.
The new hip-hop festival, planned for Oct. 18 in Birmingham, has a high-profile lineup that includes Mobile native Flo Milli, Rick Ross, Waka Flocka Flame, Ying Yang Twins and more.
“The location change brings BIG opportunity: TWO stages, more space for vendors, and, most importantly, a chance to showcase the incredible local talent Birmingham has to offer,” the festival team announced on social media.
“We’re incredibly grateful to the City of Birmingham and the Parks & Rec Department for their time, support, and collaboration throughout the planning process,” the announcement said. “Their partnership has been invaluable, and we’re excited to continue working together on Magic City Flow and across future events. We’re confident this move will take Magic City Flow to the next level.”
Magic City Flow originally was scheduled for a venerable stadium known as “the Old Grey Lady” at 400 Graymont Ave. West. Legion Field is an iconic landmark in Birmingham that will celebrate its 100th year in 2027.
It’s also the traditional location for the Magic City Classic, the annual HBCU game featuring Alabama A&M University and Alabama State University. This year’s Amazon Magic City Classic is set for Oct. 25 at Legion Field, according to the event website.
In an April news release, organizers from Iron Hills Productions called Magic City Flow Fest a “kickoff party for Magic City Classic Week, in partnership with the City of Birmingham.”
The move to Sloss Furnaces, about 5 miles east of Legion Field at 20 32nd St. North, shifts the event to another Birmingham landmark — a former ironworks that covers 15 acres and already has permanent stage in a shed on site.
The City of Birmingham owns both Legion Field and Sloss Furnaces.
Iron Hills Productions will use Sloss Furnaces for two other festivals in October, Furnace Fest and the Iron Hills Country Music Festival.
Furnace Fest, a three-day event that focuses on heavy rock, thrash, punk and metal, is scheduled Friday through Sunday, Oct. 3-5. Iron Hills, a two-day festival featuring country artists, is set for Saturday and Sunday, Oct. 11-12.
With the location change for Magic City Flow on Oct. 18, the team at Iron Hills Productions will present three music festivals on three consecutive weekends at Sloss Furnaces.
“Iron Hills Productions is committed to making Birmingham a destination for live music in the South,” Allena Beall, COO of Iron Hills Productions, said via the April news release. “We’re excited to partner with the City of Birmingham on Magic City Flow to kick off Magic City Classic Week. With three back-to-back festivals this October — Furnace Fest, Iron Hills and Magic City Flow — we’re not just throwing festivals. It’s about building culture, growing community and helping put Birmingham on the map as a destination for live music.”
Tickets for Magic City Flow Fest are on sale via the festival website. Prices are $109.95 for Early Bird General Admission, $139.95 for Early Bird GA+, $249.95 for Early Bird VIP, $999.95 for a Boss Pass (called the “ultimate VIP experience”).
A Student Bundle costs $109.95, and includes general admission tickets to Magic City Flow Fest and the Magic City Classic. A student ID is required for entry, organizers said.