The NCAA Women’s Final Four is getting more attention than you might think. A recent Google trends search reveals tickets for the March Madness event are selling better than its men’s counterpart. Tickets are available at Vivid Seats, StubHub and Seat Geek.

Whether it is undefeated South Carolina, Iowa’s Caitlin Clark or LSU’s Angel Reese, there are compelling storylines in the sport.

TickPick, via per X account NBA Central, reports women’s Final Four tickets have already sold six times more than men’s Final Four tickets, despite also being priced significantly higher.

Dawn Staley and South Carolina could see some familiar faces on their path to trying to finish off an undefeated season.

The Gamecocks, who are the No. 1 overall seed in the women’s NCAA Tournament, are looking to become the 10th women’s basketball team to go unbeaten for an entire season.

They had a chance last season before falling just short against Caitlin Clark and Iowa in the Final Four. The Hawkeyes received the other No. 1 seed in the Albany Regional. The two teams wouldn’t potentially face off until the national championship game this time. Iowa is a one-seed for the first time since 1992.

USC and star freshman JuJu Watkins earned the Trojans’ first No. 1 seed since 1986 as the top choice in a Portland Regional. Texas earned the fourth No. 1 seed, its first since 2004, and will play Drexel in the other Portland Regional opener. There was debate whether Texas or Stanford would get the fourth No. 1 seed.

Joining the Gamecocks in the Albany Region are No. 2 seed Notre Dame, third-seeded Oregon State and fourth-seeded Indiana. South Carolina opened up its season against the Irish, routing them in Paris.

Clark, who became the NCAA’s all-time leading scorer this year, is trying to win her first title. The Hawkeyes open up against the winner of Holy Cross and UT Martin. Joining the Hawkeyes in their region are No. 2 UCLA, defending champion and third-seeded LSU and fourth-seeded Kansas State. The Tigers beat the Hawkeyes for the national championship last year.

The NCAA changed its format last season and is having two regional sites for the Sweet 16 and Elite Eight rounds. Albany, New York, hosts one and Portland, Oregon, the other. Once again the top four teams in each region will host the opening two rounds.

The tournament begins Wednesday with two First Four games. The full madness starts with 16 games Friday and 16 more the next day. The Final Four will be played in Cleveland this year for the first time since 2007. The national semifinals are on April 5, with the championship game two days later.

For ticket availability at each location, check out Vivid Seats, StubHub and Seat Geek.

The Associated Press contributed to this report.