A national cinema chain will begin offering weekly discounts in July as the summer movie season heats up.

AMC Theatres, the largest theatrical exhibitor in the U.S., will begin offering 50% off on Wednesdays, beginning July 9.

The chain’s perk membership, AMC Stubs, will receive the discount on adult-evening ticket prices at all AMC locations in the U.S.

AMC Stubs, which is free to join, already offers discounts to members on Tuesdays, as well. Customers can join through the AMC mobile app, website or at their local theatre.

Additional charges for premium formats still apply, but the 50% discount will be applied to the base ticket price of those formats.

AMC CEO Adam Aron said the chain “could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery.”

“But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend,” Aron said.

AMC has 16 locations in Alabama, from Huntsville to Daphne.