More than 60 Birmingham health practices are rebranding: Here’s the new name
A central Alabama physicians practices group that was acquired last year as part of a blockbuster $910 million acquisition has changed its name.
Baptist Health today announced its physician practices group is rebranding as Baptist Health Medical Group.
The group consists of more than 60 practices and 170 providers.
“Going forward, all medical group specialty practices within Baptist Health will function under the Baptist Health Medical Group umbrella,” the entity announced in a news release.
Baptist Health is the Alabama region of Orlando Health, which encompasses five central Alabama hospitals and their affiliated practices.
The hospitals were part of a mammoth $910 million deal last year, when Tenet Healthcare Corp. sold its 70% majority ownership interest in Brookwood Baptist Health to Orlando Health.
Baptist Health Brookwood Hospital, Baptist Health Princeton Hospital, Baptist Health Shelby Hospital, Baptist Health Walker Hospital and Baptist Health Citizens Hospital were all part of the acquisition.
The deal for Alabama’s largest primary care network was finalized last Oct. 1 and includes more than 1,700 beds, more than 70 primary and specialty care clinics, approximately 1,500 affiliated physicians and more than 7,300 employees.
“We are delighted to launch the Baptist Health Medical Group brand,” Baptist Health President Thibaut van Marcke said. “The rebrand will help increase recognition of our physicians in the communities we serve and enhance the reach of the Baptist Health name.”
Updated signage will be installed at all Baptist Health locations.
Orlando Health is a $12 billion healthcare company operating in Alabama, Florida and Puerto Rico.
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