Starbucks has plans to return to its roots as a community coffeehouse.

Earlier this year, the coffee chain announced a wave of changes, including reserving bathrooms for paying customers and downsizing its overly complex menu.

Another change: Offering free refills of hot or iced coffee to customers, as long as they order the beverage to drink on the premises.

Starbucks said the free refills strategy is working and more customers are sticking around.

The coffee chain told Axios that over the past three weeks, “the number of customers who choose ceramic mugs and glasses to sit and stay in cafes has on average increased by more than 3 (times) in the U.S.”

Axios reports Starbucks CEO Brian Niccol said he was “pleased at the early reaction to changes we’ve made from both customers and partners.”

Niccol, who joined the company in September, is focused on implementing a wave of changes to reposition the coffee chain after a turbulent year, reports the Wall Street Journal.

“We will be the community coffeehouse known for great coffee,” Niccol told employees at an internal meeting in 2024.