Montgomery’s annual college football bowl game is changing its name to the IS4S Salute to Veterans Bowl, game organizers announced Tuesday.

The game has been known as the Camellia Bowl since it was formed in 2014. Integrated Solutions for Systems, a Huntsville-based engineering and electronics firm that does much of its business with the military and government, will come on-board as title sponsor beginning with the 2024 game, set for Dec. 14 at Cramton Bowl.

“We are very excited to partner with an Alabama based company and honor those men and women in the United States military,” bowl game executive director Johnny Williams said. “This is an exciting time in the history of our game. We’ve developed a great relationship with the City of Montgomery and Montgomery County in our first 10 years, and now we are thrilled to partner with IS4S to further promote college football.”

Teams for the IS4S Salute to Veterans Bowl rotate between the Mid-American Conference, Sun Belt Conference and Conference USA. Bowl assignments will be announced on Dec. 8, the day after the various conference championship games are complete.

Kickoff for the 2024 IS4S Salute to Veterans Bowl is set for 7 p.m. on Dec. 14, immediately after the Heisman Trophy presentation. ESPN will televise the game live.