A Montgomery-based Anheuser-Busch wholesale beer distributor has taken to the airwaves to share his displeasure with the Dylan Mulvaney controversy that reportedly caused sales of Bud Light to plummet nationally.

Steve Tatum, of Montgomery-based Bama Budweiser, addresses the issue in a one-minute radio ad airing on Montgomery area radio stations.

“We too at Bama Budweiser are upset about it and have made our feelings known to the top leadership at Anheuser-Busch,” Tatum says in the ad. “The voice of the consumer has been heard, and Anheuser-Busch has taken action.”

Last month, Mulvaney, a trans social media influencer, posted an ad for Bud Light on Instagram showing a custom beer can. The video prompted a backlash among other celebrities and boycott among customers.

Earlier this month, Anheuser-Busch pledged to give a case of Bud Light to every employee of an Anheuser-Busch wholesaler. The country’s largest brewer has also pledged to boost its marketing spending on Bud Light.

According to the Wall Street Journal, in the week ending April 22, Bud Light’s U.S. retail-store sales fell 21.4% over the same period from last year. Meanwhile, sales of rival brands Coors Light and Miller Lite grew by an almost equal amount.

Bama Budweiser, in business since 1988, has two facilities in central Alabama and covers Autauga, Elmore, Montgomery, Dallas, Lowndes, Perry, Wilcox and Clarke counties.

Attempts to reach Bama Budweiser for further comment were not immediately successful.

In a one-minute radio spot, Tatum, vice president and general manager of Bama Budweiser, says:

“We at Bama Budweiser, an independent wholesaler, employ around 100 people who live here, work here, and our children go to school here. We do not, and as I said before, did not support this issue involving Dylan Mulvaney. There was one single can made. It was not for sale and wasn’t properly approved. As a result, the Bud Light brand has new leadership.

“Dylan Mulvaney is not under contract with Bud Light. The videos you may have seen are Mulvaney’s own social media posts that went viral and many web-based news outlets have distorted the story. You deserve to know the truth, and life is too short to let a couple of individuals decide what you can eat or drink or spend your hard-earned money on. And remember, making friends is our business, not enemies.”