M&M’s new Valentine’s Day flavor is inspired by this beloved dessert

M&M’s has released a new limited-edition flavor in celebration of Valentine’s Day.

The candy brand has released M&M’s Strawberries & Creme.

Available for a limited time online and at national retailers, the flavor is a take on a traditional chocolate-covered strawberry with the taste of strawberries and crème-flavored white chocolate covered in pink candy shells, the brand said in a press release

In a statement to Food & Wine, the company described the M&M’s Strawberries & Cream as “bursting with the flavors of creamy white chocolate and a dreamy strawberry twist.”

Mars, M&M’s parent company, is also offering a lineup of limited-edition releases:

  • Mars 2025 Valentine’s Bundle: The Mars 2025 Valentine’s Day Bundle includes the limited-edition Strawberries & Creme M&M’S Valentine’s Day flavor, M&M’S Minis in festive packaging, LIFESAVER Wild Berry Gummies X’S & O’S and SKITTLES in heart-shaped boxes.
  • M&M’S Valentine’s Day Peanut Butter Mega Tubes: The mega tubes bring together the creamy, comforting indulgence of M&M’S Peanut Butter Mega in festive Valentine’s Day packaging for the ultimate sweet-and-salty delight.

All of the offerings are available on MMS.com starting at $5.99.