Miller Lite gets Bud Light backlash after viral ad goes ‘woke’

Miller Lite gets Bud Light backlash after viral ad goes ‘woke’

A Miller Lite’s commercial from March is just now going viral with many drawing parallels to Bud Light’s current marketing controversy.

In an ad celebrating Women’s History Month, Miller Lite used comedian Ilana Glazer to announce “Bad $#!T to Good $#!T, an initiative creating fertilizer made from old sexist beer advertising that will be used to grow hops for female brewers,” a press release from March reads.

The idea is to “amend the industry’s sexist history of beer marketing and rectify the past.”

“Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis,” she said as she walked by past beer advertisements featuring bikini-clad women and throwing one in the trash. “Wow. Look at this s—! Wild!”

“It’s time beer made it up to women, so today, Miller Lite is on a mission to clean up not just their s—, but the whole beer industry’s s—,” she added. “Miller Lite has been scouring the internet for all this s— and buying it back.”

A spokesperson Miller Lite’s parent company, for Molson Coors, told Fox News Digital there is nothing “controversial” in the ad.

“This video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer. Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March,” the statement read.

The ad campaign was met with some negative feedback by many conservatives, calling the ad woke.

Bud Light faced massive backlash after a marketing partnership with trans activist Dylan Mulvaney. The company created commemorative beer cans for Mulvaney celebrating the activist’s first full year of “girlhood.”

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Music App from 6 to 9 a.m. daily. studio show.