Media strategy to fool voters: Skew the jobs reports
This is an opinion column
Once upon a time the federal government compiled and released economic data; the media disseminated it; and businesses and the public reasonably relied on it.
Those days are long gone.
Now days, political forces warp and distort almost all economic data in hopes of affecting voters in the next election.
Media reporting on the recent U.S. Department of Labor, Bureau of Labor Statistics, February 2025 jobs report mirrors these media biases.
Fox News, which profits from bigger conservative, pro-Trump and Republican audiences, slants the February jobs report favorably to Trump and Republicans to cultivate and grow more conservative viewership. Fox’s headline states “Trump sees ‘manufacturing boom’ in first full jobs report of second term.”
Without any analytical thought, Fox News parrots Trump’s claim that, “our administration is presiding over a brand-new domestic manufacturing boom after a major collapse under Biden.”
Really? After a little over one month of President Trump, based on a one-month report reflecting 10,000 new, net manufacturing jobs created, America enjoys a “manufacturing boom”? Who knew? That’s GREAT!
To be clear, 10,000 new manufacturing jobs is a microscopic fraction – 0.006% – of America’s 163.3 million jobs. While it is better to have these new jobs than not, 0.006% growth in an economic sector is nowhere near a “boom”. Fox News could have reported this context information but did not.
Left-wing, anti-Republican and anti-Trump media give opposite slants. USA Today’s headline is a depressing: “Stocks falter over February jobs report. Did DOGE impact hiring?” Stock market losses? DOGE caused it? That’s bad.
Politico’s headline is equally a downer: “‘Detox’: Fading outlook on Trump’s economy clouds first jobs report”. America needs “detox” to cure an alleged “fading” economic outlook? That’s bad.
ABC News’ headline states: ”US hiring falls short of expectations in 1st full month of Trump term”. Hiring falls short? It’s related to Trump? That’s bad.
So, who should the public believe on matters relating to the economy, politics and elections? That’s easy. None of the media.
So how does the public get accurate information? That’s also easy. Blow past media biases and go to the actual source. Look at the raw data without seeing it through the bias of tinted lenses.
For employment data, examine the actual Bureau of Labor Statistics February jobs report. That’s easy to do. And it’s short.
If you do, you will discern the media is good at letting you know something happened but not so good (at least in political matters) at reliably sharing the accurate and whole truth of what happened.
Economic reports are worded as favorably as possible for the incumbent administration (after all, the administration writes them!). Media supporting the president echoes the favorable slant. Media opposing the president projects an unfavorable slant.
These media biases are motivated both by a desire to affect future elections and a desire to cultivate and capture audience blocks which concur with the biases conveyed. Stated differently, money and profits motivate media to slant news reports to attract those viewers who concur with the slant. The math is simple: larger audiences equal larger profits.
So what does the February jobs report actually say? Is it good or bad? Here is the raw data (with my own insight added– but decide for yourself):
- The economy LOST 588,000 jobs month to month but GAINED 2.2 million jobs in the past year. The one-month job loss is bad. The one-year job gain is good.
- Total nonfarm month-to-month employment gained 151,000. 34,000 of those new jobs were in “goods producing”. That is good.
- The unemployment rate worsened by 0.1 percentage points month-to-month but improved 0.2 percentage points year-to-year. The changes are conflicting and minor.
- The labor participation rate (percentage of adult, able-bodied Americans who work for a living and support those who don’t) fell 0.2 percentage points month-to-month and over the past year. That is bad. It means relatively fewer workers are forced to carry a heavier load.
- Average weekly earnings went up $3.41 month-to-month (.28% increase) and went up $40.49 year-to-year (3.4% increase). Since year-to-year inflation (February 2024 to February 2025) was 3%, workers enjoyed a modest, net, real dollar (after inflation adjustment) year-to-year .4% increase in purchasing power. (IF the government’s 3% inflation data is accurate, data that my own shopping experiences force me to question). That’s mediocre.
So, what is the takeaway from how the media presents the February jobs report?
Too often, media eye-catching headlines and article contents don’t portray a fair picture of economic data.
If you want to be an informed voter, pay attention to the news from a variety of media sources. When they all agree, you are probably getting a fair portrayal. When media biases give conflicting impressions, go to the source, think about the data, and decide for yourself where the truth lies.
If all Americans make themselves better-informed voters, we collectively will elect much better elected officials, and America will be a much better place with a much brighter future.
Mo Brooks served on the House Armed Services Committee for 12 years and the Foreign Affairs Committee for 6 years. Brooks graduated from Duke University in 3 years with a double major in political science and economics (highest honors in economics).