An investigation is underway after a man as fatally shot midday Monday in south Birmingham.

Police and Birmingham Fire and Rescue Service were dispatched shortly before 12:15 p.m. to a report of a person shot in the 300 block of Sixth Avenue South. That location is the Sixth Avene Meat & Grocery.

The victim was found inside his vehicle with multiple gunshot wounds, according to police on the scene. He was rushed to UAB Hospital where he died just before 1 p.m.

Investigators are canvas ing the area and searching for possible video surveillance.

Sgt. LaQuitta Wade said the preliminary investigation indicates the gunman approached the victim’s car and opened fire before fleeing the scene.

Witnesses said the victim didn’t bother anybody, and believe robbery may have been the motive. Police have not disclosed a potential motive.

Grieving family members gathered outside the crime scene tap, crying, hugging and searching for answers.

No arrests have been made.