M&M’s “spokescandies” are taking a break.

The company made the announcement on social media Monday that the characters will take an “indefinite pause.”

The Mars Wrigley candy brand has made actress Maya Rudolph its new spokesperson. Rudolph’s first appearance with the brand will be in its upcoming Super Bowl LVII campaign.

“America, let’s talk,” the statement started. “In the last year, we’ve made some changes to our beloved spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet. But now we get it – even a candy’s shoes can be polarizing. Which was the last thing M&M’s wanted since we’re all about bringing people together.”

The comment appeared to make reference to a Tucker Carlson 2022 rant complaining that the candy company was making the characters “less sexy” by changing their footwear.

“We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong,” the statement concluded.

Rudolph said she is excited to be a part of the move.

“I’m thrilled to be working with M&M’s,” Rudolph told TODAY.com. “I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign.”

Press materials in December revealed, per Marketing Dive, Mars’ Super Bowl plans included a silhouette of the spokecandies on a football field, suggesting that the mascots were initially part of the big game spot.

“M&Ms announcing that they’re getting rid of long-standing and (mostly) beloved mascots because of peer pressure is newsworthy,” said Steve Merino, chief creative director at Aloysius Butler & Clark in emailed comments to Marketing Dive. “That being said, many brands use their Super Bowl moment as a chance to pull a publicity stunt. Remember when Planters faked getting rid of Mr. Peanut? We’ll see if this is real, or just a thin candy shell.”

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim.