Birmingham’s Luckie & Co. has acquired an Atlanta-based marketing agency recognized for its work in the pharmaceutical, food & beverage, and hospitality industries.

Luckie announced the deal involving Marbury Creative Group on Tuesday. Terms of the deal were not disclosed.

According to the company, the acquisition expands Luckie’s capabilities in content, search engine marketing, media strategy and planning.

MCG’s team of 18 are expected to transition into Luckie’s Atlanta office.

Luckie CEO John Gardner said the acquisition will align the agency for future growth.

“The pace of change in marketing is so accelerated, we need an experienced and cohesive team to enhance our ability to deliver smart solutions that have real impact,” Gardner said. “Among other benefits, this partnership gives us the immediate capacity to deliver more personalized brand content at a faster pace to meet market demand.”

Rob Marbury, president and founder of MCG, will be an executive creative director at Luckie. Marbury’s partner, Shelly Hoffman, will assume the role of senior vice president, client solutions and development.

“I have admired Luckie throughout my career; we share the same sensibilities as independent, growth-oriented agencies,” Marbury said. “I’m excited to join forces so we can offer existing MCG clients greater access to analytics and many specialized services, and, equally important, to provide our team with new career opportunities.”