Legendary rapper says Birmingham ‘helped put my music on the map’
Juvenile is currently on his ”Back That Azz Up” 25th Anniversary Tour with DJ Mannie Fresh and the 400 Degreez Band, performing in venues across the U.S., and the rap legend will make a stop in Alabama this week.
The New Orleans-born rapper was on his way to Birmingham, from doing shows in Washington D.C. and New York City, when he spoke with AL.com ahead of his Wednesday night show at Iron City.
He told AL.com that coming back South for shows always feels like coming home.
“I’m always in Birmingham,” Juvenile said. “They bought a whole lot of records from me. I’ve been consistently booked for shows from the beginning before the record deal with Universal. The city definitely helped put my music on the map.”
The phenomenon that is “Back That Azz Up” featuring DJ Mannie Fresh and Lil Wayne is considered a cultural requirement to play at parties, weddings, homecomings, concerts, and more.
“I saw the song being a big record at the time,” Juvenile said. “Being around this long, 26 years, it’s crazy.”
The rapper was on the popular syndicated morning radio show ”The Breakfast Club” earlier this week when he said he realized the song was a classic a decade after its release.
“I was like ‘Wow, I’m never going to be able to take a break,’” he said. “People are going to keep booking me for shows, bar mitzvahs, weddings.”
Juvenile also discussed his 2023 appearance on NPR’s Tiny Desk, the popular YouTube concert series on which he amassed more than 8 million views for his live performance.
“Once I did that ‘Tiny Desk’, it was like I won a Grammy,” Juvenile said. “My phone started blowing up. Nothing but money. I opened up nine businesses.”
He said he now has multiple Juvie Juice flavors (beer) , hot sauce, potato chips, cognac, a video game, rolling papers, marijuana, and other products like coffees, wine, and a streaming app that are on the way.
Juvenile last visited Birmingham a year ago to celebrate 25 years of his career defining album “400 Degreez” at Avondale Brewery. The album went 4-times platinum when it was released in 1998 with hit songs like “Ha” and “Back That Azz Up.” The rapper is also known for other popular Cash Money Records songs like “Slow Motion,” “Project Chick” and “Hot Boys” featuring Lil Wayne, B.G., Turk, and Big Tymers.
Juvenile & the 400 Degreez Band will perform at Iron City Wednesday, Aug. 14 at 8 p.m. The show is for all ages. You can purchase tickets via Ticketmaster. Prices range from $59-$74.
Rapper Juvenile performs at Avondale Brewery. Photo cred: Cody D. Short/([email protected])