Lane Kiffin has always been savvy when it comes to social media content.

On Wednesday, the Ole Miss coach reposted on “X,” the social media platform formerly known as Twitter, a piece written by AL.com’s Joe Goodman. The column, “Fire Lane Kiffin if he loses to Auburn,” certainly doesn’t appear to be the message a sitting coach in the SEC would want to disseminate just days before a conference game.

Yet, here we are, three days before the Rebels travel to Jordan-Hare Stadium to take on the struggling Auburn Tigers, and Kiffin reposted the not-so-positive piece.

What is Kiffin thinking?

No one knows for sure except the Ole Miss coach, but Kiffin knows how to get social media to work for him. The latest example appears to prove that point. The column is more about Auburn’s ineptitude right now more than anything, and the point is it should scare any head coach to even imagine losing to a team that is struggling as much as Auburn is right now.

Kiffin’s posting of the column has sparked several comments from his followers. And you know what? That reaction has all been positive toward Kiffin. In this day and age of talking heads and hot takes – not that this piece is necessarily either – Kiffin has shown to use it to his advantage. Take that negative news and share it with your supporters. You will find they will circle the wagons.

Unless, of course, he loses to Auburn.

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Mobile App from 6 to 9 a.m. daily.