Lane Kiffin is concerned for his players. That’s why the Ole Miss coach is telling Rebels fans to blame him for the 24-10 loss at Alabama, and not them.

Not long after the Crimson Tide scored 18 points in a 14-minute span — one more than the team managed against South Florida last weekend — and pulled away from the Rebels, the Ole Miss coach posted a message to fans.

“Sorry to let you guys down,” he said in a now deleted post on “X,” the social media platform formerly known as Twitter. “We blew that one! Came to win and didn’t get it done. Put it on me not our players.”

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On Sunday, he was asked about the comment.

“I think nowadays I get very concerned with social media about how much these players get attacked,” Kiffin said, per The Daily Journal. “And I get really concerned, because they’re on these phones all day long and sitting on the bus back (from the game) and all that. I get very concerned that they start to listen to – I’ll say this, when things for some reason (get said) in social medial, people tend to listen to it a lot more, when in reality, all they are is the same things when you’re walking out of a stadium that the fans yell.

“So when the fans yell it, ‘You suck,’ ‘You ain’t good,’ all those things that they yell, you don’t really pay attention. But for some reason once it’s on the phone, kids start paying attention to it, people do. So I do get concerned with that, so that’s why I said something like that, just because I worry about players taking so many hits when we lose, about all these people that just chime in whenever they want, and it’s easy to criticize. So, I get concerned about that, so I want to make sure that I say, ‘Hey, that’s on my as the head to do a better job.’”

The game was Alabama’s eighth straight win over Ole Miss.

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Mobile App from 6 to 9 a.m. daily.