Lane Kiffin explains his recent jabs at Hugh Freeze on social media
Ole Miss head coach Lane Kiffin has never been shy about his social media usage.
Going into his sixth season at Ole Miss, it’s not uncommon for him to fire off tweets at the expense of other teams or coaches. Auburn is no stranger to being on the other side of those posts, and last week it was head coach Hugh Freeze specifically.
Kiffin tweeted at Freeze three times in the last eight days, once responding to a picture on Freeze’s account of him at a golf event, and twice making posts of him out fishing that tagged Freeze.
Kiffin was asked about those tweets at SEC Media Days on Monday and gave some background on the fishing posts.
“I like Coach Freeze,” Kiffin said. “I have a thing with him, going back a few years ago, and he like, posted a picture in response to me, of like a two-pound bass or something like that. So, I’ve kind of always posted bigger fish pictures back towards him.”
However, Kiffin couldn’t finish the remark without popping another jab at Freeze regarding his golfing.
“That had nothing to do with this golf game, which sounds like he’s doing amazing at that,” Kiffin said. “So that’s great for him.”
Kiffin also emphasized that his fishing on Sunday was during dead period, a point he interrupted the next question to make.
Freeze’s golfing earned criticism during June after Auburn’s 2026 recruiting class suffered a handful of decommitments. From June 1 to June 24, a period in which Auburn saw three players decommit, Freeze logged 10 rounds of golf, according to the USGA’s GHIN database.
He addressed that criticism on David Pollack’s “See Ball Get Ball” podcast last week, downplaying the effect it has had on recruiting.
“I do love golf, I enjoy playing it to get away, but what people don’t realize is probably, you know, I assure you I never missed a camp day or a recruiting day,” Freeze said. “But, if camp got over at three o’clock one day and Jill and I go out at 4:30, we absolutely might do that and I’m not apologizing for that part of it.”
Freeze attributed most of the recruiting issues to the new rev-share system and how Auburn is allocating its money.
“Do y’all realize on paper that I’m not losing a single receiver? This is not like, David, in the old days where you just sign 25 guys and figure out who the 85 are,” Freeze said. “This is actually a salary cap world, and I like our receiver room. How do I go and make offers to other receivers at numbers that these other schools are when I’m like, come January I wanna keep the ones I have?
“I don’t think the Finebaums of the world or any of them think about all that, they just say, ‘he’s playing golf and not recruiting.’”
Peter Rauterkus covers Auburn sports for AL.com. You can follow him on X at @peter_rauterkus or email him at [email protected]m
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