Landing laying off 70 jobs in Birmingham, but still ‘committed to growing’ in Alabama

Landing laying off 70 jobs in Birmingham, but still ‘committed to growing’ in Alabama

Landing today announced a reorganization of its operations, taking nearly 70 employees out of its Birmingham headquarters and moving them to different locations around the country.

According to the company, the reorganization happened over the last month.

But the nationwide membership network of fully-furnished apartments, which moved its operations to Birmingham last year, said in a statement it remains committed to a total Alabama workforce of 900.

In a letter to employees today, CEO Bill Smith said the restructuring reduced the number of jobs in the central operations teams in Birmingham.

“We will support those impacted through their career transitions with generous severance and benefits, extended exercise window for vested equity, and the appropriate support to help them land their next role,” Smith said.

According to the company, Landing tested a new, field-based service model, called Mission Control, in select markets, beginning in Phoenix, Ariz., in January.

The model progressed to four cities in June, aimed at bringing about a “more personal, convenient flexible living experience for our members and property partners across the country.”

Landing went to the Mission Control model after quickly expanding to more than 375 cities across the country. Landing offers access to 20,000 apartments nationally through a membership fee.

Founded three years ago, the company started out in nine cities before exploding during the pandemic. The company moved its corporate HQ from San Francisco to Birmingham last year, with a goal of creating 816 new full-time jobs in the Magic City.

“This decision was not easy, and we are deeply grateful to the team that helped us achieve all that we have over the past 3 years,” the company said in a statement.

“We are confident that these organizational changes will best position the company for success and long-term growth. We remain committed to growing in Alabama and investing in the tech community in Birmingham, and this restructuring ensures that we will be in a position to do so well into the future.”