Alabama’s Lake Martin is attracting the attention of high-dollar buyers and builders, according to The Wall Street Journal.

And that has resulted in the area booming in both interest and price.

It’s not a secret in Alabama, obviously.

Hoover’s Lake Homes Realty, in its Summer 2023 Lake Real Estate Market Report, stated that Lake Martin has the most expensive homes among Alabama’s lake markets, with an average listing price of $1.1 million.

Lake Martin also has the most million-dollar listings, with 56, just ahead of Smith Lake with 54.

“The area has long attracted a high-net worth clientele made up of CEOs and business owners,” the WSJ reported.

Outside of Alabama, more people are searching for the state’s lake homes and property in Atlanta, followed by Chicago and Dallas.

But the Journal stated a growth spurt over the last five years has resulted in a 95% increase in the annual average sales price for single-family homes along the shoreline.

“In July, the annual average sales price for single-family homes along the Lake Martin shoreline was around $1.3 million … from about $668,000 during the same period in 2019.”

And buyers from Florida, Tennessee and Georgia are starting to show up, drawn by Russell Lands’ new Wicker Point Golf Club, scheduled to open in late September.

The Journal also talked to Auburn men’s Basketball Coach Bruce Pearl, who bought a waterfront lot for about $900,000 in 2018, building a house there after the Tigers went to the Final Four a year later.

“Because we have western exposure, I wanted really big decks that feel like outdoor rooms,” Pearl told the paper. “In the fall, you can be outdoors all day and have a fire at night when it gets cool.”