Knotts Berry Farm jams and jellies won’t be sold in stores anymore

Knotts Berry Farm jams and jellies won’t be sold in stores anymore

Knotts Berry Farm jams and jellies won’t be on grocery shelves much longer.

The J.M. Smucker Company has discontinued its brand of the popular jams. In a statement emailed to USA Today, Frank Cirillo, the senior manager of corporate communications for J.M. Smucker, said the decision to discontinue Knott’s Berry Farm jams was “in alignment with our strategy to continuously evaluate our portfolio.”

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Knott’s Berry Farm’s line of products included “jams, jellies and preserves in the retail, gift boxes, and foodservice channels,” according to a 2008 news release announcing the acquisition.

J.M. Smucker acquired the Knott’s Berry Farm brand from ConAgra Foods, now Conagra Brands, in 2008.

“We appreciate the fans of the brand and look forward to continuing serving them through our other offerings,” Cirillo told USA Today in the statement.

While customers will no longer be able to find the jams on shelves, patrons will still be able to purchase the Knott’s Berry Farms cookies, as well as other products under the brand, reports TODAY.com.

“The Knott’s Berry Farm brand is not discontinued from grocery stores or any other channel of business. The JM Smucker announcement was relative to jams and jellies only,” Rob Gallitto, the vice president of retail and specialty at Biscomerica, told TODAY.com. “Biscomerica (Rialto, California) is the sole licensee to bake and market Knott’s Berry Farm cookies to all classes of trade. Our 300 employees at our family-run bakery work hard to bake this iconic brand daily.”