Ken Block, a pro rally driver and the co-founder of Hoonigan and DC Shoes, died in a snowmobile accident near his home in Utah on Monday. He was 55.

Hoonigan Industries confirmed Block’s death in a statement posted to its social media channels.

“It’s with deepest regrets that we can confirm that Ken Block passed away in a snowmobile accident today,” the statement read. “Ken was a visionary, a pioneer and an icon. And most importantly, a father and husband. He will be incredibly missed.”

Block, who many say revolutionized action sports marketing and motorsports filmmaking, co-founded the skateboard brand DC Shoes in 1984.

Block became a World Rally and Rally America podium threat and a five-time X Games medalist in RallyCross.

In 2008, Block posted the first of 10 Gymkhana videos to YouTube, which featured him stunt driving, drifting and creatively interacting with his environment, and nearly broke the internet. More than one billion views later, his Hoonigan YouTube channel became the most popular in motorsports history.

“Ken was a legend in his ability to take a vision and make it a reality. He created an industry,” Steve Arpin, Block’s teammate in the Nitro RallyCross series, told ESPN. “But if you were lucky enough to know him, that’s where the best parts of Ken surfaced. He treated his friends like gold and would create opportunities for whoever wanted to put in the work. He was everything this world needs more of, and just happened to do a lot of really cool stuff on the side.”