How will Auburn’s Nike sponsorship impact each sport: Auburn uniform researcher explains
Auburn athletics is officially a Nike school.
So, what’s next?
The Tigers’ fall sports will be the first to combine Auburn’s traditional colors with the Nike logo.
With all the questions surrounding on how the uniform designs will look in the Nike era. Auburn uniform researcher Clint Richardson broke down his expectations for each major sport.
“I think that football especially is going to be very similar to what we have seen in the last 60 years,” Richardson told AL.com Tuesday morning.
Richardson elaborated on how most Nike college teams and NFL organizations wear the Nike F.U.S.E. jerseys and that fans can expect that same style for Auburn this fall.
“It has a very sharp V seam on the chest and like a large cowcatcher collar,” Richardson added when explaining the jersey design. “You don’t see a lot of teams go with a blank collar with Nike. They always tend to add a logo to the middle of the front collar.”
“Auburn is probably going to go with a blank one and keep the copper plate chest mark on the front. It might get pushed down a little bit. Might get made a little bit bigger than what it was with Under Armour, but I expect football is going to be 99% the same that’s what we’ve always seen.”
For Auburn baseball and Softball, it’s going to follow the same template the MLB is using.
During the 2024 MLB season, there was a widespread of criticism of the Nike-designed-uniforms. The MLBPA addressed the concerns with the league, allowing for changes to be made ahead of this season.
“Baseball is probably going to be moving to the same template that MLB has been using since early last year that caused a lot of controversy between players of fans,” Richardson said. The main issues were on how the looked, how they fit, how they sweat and how the graze didn’t match. So, it’s a very different take on baseball uniforms than what most companies have done.”
Just like the previous sports, Auburn basketball is most likely going to follow the NBA template with its jersey designs. However, sports like soccer could be in for a fresh new design.
“In 2014 they introduced a straight sash jersey and they’ve worn that design ever since,” Richardson said. “It’s gone for a couple iterations, but it’s still a striped sash on the front of the jersey with the Auburn and the player number right in the middle. So, are they going to keep that or are they going to hit a refresh button and try something brand new especially with the coach?”
Through the years, Auburn has kept its tradition alive repping its original colors from the golden ages of the football program. Now officially in the Nike era, Richardson is eager to see the evolution of the Tigers historic colors and stripes.
“There’s a very traditional look that’s being used throughout all of all uniforms currently,” Richardson added. “I wonder if that’s an Auburn as a whole holistic choice to do or trend that’s just keeping on. I’m curious to see what direction each program is going to take him next couple of weeks.”
Even though the partnership launched today, all Nike products will be available for purchase online and in stores July 25th.
Jerry Humphrey III covers Auburn sports forAL.com. You can follow him on X at @Jerryhump3or email him at [email protected].
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