If you need more evidence that NIL and the pending House settlement has turned college football into the Wild West, take a look at what Texas is reportedly spending on its 2025 football roster.

According to a report Wednesday by Kirk Bohls of the Houston Chronicle, the Longhorns have allotted “between $35 million and $40 million” on player payments — both to current players and incoming transfers — for the upcoming season. That number includes the projected $20.5 million that most power-conference schools are expected to set aside for direct revenue-sharing payments to athletes.

With college football spending inflating with each passing year, it’s difficult to put that number in context. However, one comparison to make would be reigning national champion Ohio State, which reportedly spent upwards of $20 million putting together its 2024 roster. (Ole Miss, which finished 10-3 and outside of the College Football Playoff race, reportedly spent around $10 million.)

That $40 million figure isn’t expected to be sustainable, however. Once revenue-sharing becomes a regular part of college athletics, Texas is expected to “phase out” its Texas One Fund NIL collective, Bohls reports.

One other interesting note from Bohls’ report is that Texas’ most well-known player didn’t receive a dime from Texas One. Quarterback Arch Manning did make millions last year, but did it all through privately negotiated NIL deals.

Texas finished 13-3 in 2024, reaching the SEC championship game (losing to Georgia) and the semifinals of the College Football Playoff (losing to Ohio State). Looks like the Longhorns are aiming even higher in 2025.