Dear Sam: I have been searching for a new role for almost a year. I know I can perform well in any positions I am applying for, but how do I make my resume reflect that I can do almost anything and succeed? – Ron

Dear Ron: I love your enthusiasm and willingness to jump into a new role and do what it takes to succeed. I wish that were enough to “prove” to a hiring manager that you would perform in the position in question, but while this may seem like an effective strategy, it is quite the opposite. While I certainly understand the need not to limit options in today’s job market, a one-size-fits-all approach is rarely, if ever, effective. Instead, one should try to identify a primary target, even if you have a second or third target requiring modified resumes. If you try to present yourself as a “Jack of all Trades,” you suddenly become a “Master of None.” Defining your purpose is the critical first step in crafting an effective resume. This step facilitates understanding what your target audience is looking for and what keywords to incorporate.

While you may have thought broadening the scope of your resume would yield more responses, it is likely doing the opposite. I promise that the success of your job search will improve when you are more targeted in your approach, messaging and keyword strategy.

Samantha Nolan is an Advanced Personal Branding Strategist and Career Expert, founder and CEO of Nolan Branding. Do you have a resume, career, or job search question for Dear Sam? Reach Samantha at [email protected]. For information on Nolan Branding’s services, visit www.nolanbranding.com or call 888-9-MY-BRAND or 614-570-3442.