Home improvement chain makes a major change to compete with rival
In a move likely aimed at rival Home Depot, Lowe’s has revamped a program aimed at professional contractors.
The home improvement chain announced last week it was relaunching its MVPs Pro Rewards & Partnership Program under the name “MyLowe’s Pro Rewards.” The program, a companion to the MyLowe’s Rewards designed for homeowners, allows participants to earn points that can be redeemed for MyLowe’s Money, deals and more.
The new program is in response to a move by rival HomeDepot which, in 2024, opened more processional distribution centers for contracts that handle large jobs, The Street reported. The larger hubs are located across the U.S. and designed to provide start-to-finish quantities for large jobs.
In a statement, Lowes said its Pro Rewards program is specifically designed for small-to-mid size professional builders with access to other types of goods, including merchandise, sports memorabilia and gift cards as well as volume discounts, business tools and more. The program also offers a MyLowe’s Pro Rewards Credit Card with a 5% daily savings.
The program is free to join and users accrue points with every qualifying purchase.