A veteran and minority-owned medical supply company has chosen to launch its $3.3 million manufacturing operation in Birmingham, creating 30 jobs.

Alabama Commerce Secretary Ellen McNair announced Tuesday that Primordial Ventures will produce high-quality medical supplies, such as medical-grade tubing, catheter kits, and urine and cadaver bags.

Its Birmingham operation is expected to begin production in the early part of this year at 1318 First Ave. N. in the city’s innovation district, “The Switch.”

The Magic City won out over prospective locations in Florida, such as Jacksonville and Ocala, and Doraville and Duluth in Georgia.

“Primordial Ventures will do more than just create new jobs at its Birmingham operation — this promising startup’s facility will also help to lessen our nation’s dependence on foreign sources for in-demand medical supplies,” McNair said. “The pandemic’s supply-chain disruptions exposed the need for domestic production of these critical items, and that’s a core mission for this company.”

Primordial Ventures’ primary focus is to manufacture and distribute supplies to markets in the U.S., Mexico, Chile and Colombia.

“Birmingham’s appeal stems from its alignment to our mission and vision,” Primordial Ventures President Nicholas Alexander said. “We have found it to be accessible, amenable to establishing network affiliations, and most importantly, committed to supporting our business after we land in Birmingham.”

Alexander said the company is committed to hiring minorities, veterans, and the disabled while also developing a skilled work force to manufacture and distribute U.S. products to domestic and international customers.

The Birmingham Business Alliance, the City of Birmingham, Jefferson County and REV Birmingham helped the company select its future location.

The BBA projects the economic impact of the project at $3.7 million over 20 years.