There are so many beauty and wellness products on the market today that selecting the best ones can be tricky, especially if the financial investment is large and the returns are unknown.

But one tried-and-true retailer has stepped up its game to offer not just trendy beauty items but a selection of highly rated and cost-effective options.

Beauty buyers – meet Avon.

The company once known for its in-house presentations makes shopping even easier now with its online store front. Included on the website is a special section that makes picking your next favorite product even easier – the best sellers section. Here’s some of what we found:

fmg Glimmer Satin Lipstick – The creamy lipstick is infused with pomegranate extract to help provide antioxidant benefits. It comes in 26 shades and is $12 or $8.99 if you create an Avon account.

fmg Glimmer Multi Eyeshadow Quad – Another Avon product with a variety of shade options. The eyeshadow quad offers a range of finishes from smooth mattes to satin and glitter. $15 or $11.99 with Avon account.

fmg Glimmer Lip Liner – Available in 12 shades, the Glimmer Lip Liner features a matte finish and swivel tip applicator. It’s also a bargain – $9 or $3.99 with an Avon account.

fmg Cashmere Compact Powder Foundation – Foundation can be hard to find but Avon’s fmg Cashmere Compact Powder Foundation comes in a variety of shades and – best of all – it’s in a handy compact. It’s $36 or $30 with an Avon account.

fmg Glimmer Be Blushed Cheek Color – File this one under “dupes” for its look but with a lower price. The cheek color has buildable coverage and, best of all, can be used on cheeks and lips. It’s $15 or $11.99 with Avon account.

fmg Love Lip Butter – If you want lip color but not stickiness, try Avon’s fmg Love Lip Butter It’s non-sticky buildable coverage leaves lips soft thanks to the Cupuacu seed butter. It’s $18 or $13.99 with an Avon account.

Avon Solutions Dramatic Firming Serum – Avon’s Solutions Dramatic Firming Serum has an almost-perfect 4.6 stars, with users saying it helped their skin appear firmer and smoother. It’s $16 or $12.99 with an Avon account.

Elastine PropoliThera Hair Oil Serum – Who doesn’t want healthier hair? That’s the goal of Avon’s Elastine PropoliThera Hair Oil Serum which works to repair damaged hair and mend split ends. It’s suitable for all hair types. It’s $18 or $15.99 with an Avon account.

Want to see more? You can see all of Avon’s bestsellers here.