Georgia Tech sells stadium naming rights to car company

Georgia Tech sells stadium naming rights to car company

Georgia Tech’s football stadium will now be known as Bobby Dodd Stadium at Hyundai Field as part of a 20-year deal that will pay the school $55 million.

The Yellow Jackets have played since 1913 at Grant Field, which was renamed to honor former coach Bobby Dodd in 1988. The Georgia Tech Athletic Association approved the naming rights agreement with Hyundai at its monthly board meeting Tuesday.

“Like Georgia Tech, Hyundai is a global brand that is synonymous with quality, innovation, and a commitment to advancing technology to make a positive difference in the world. The more we have gotten to know each other, the more obvious the alignment of our values has become,” Georgia Tech president Ángel Cabrera said. “I am grateful for the transformative investments Hyundai is making in our state, and I am proud that the Hyundai brand will feature prominently on our campus.

“I look forward to working with Hyundai leaders to deepen our partnership as we work to develop exceptional leaders and produce new ideas that will shape the automotive industry and advance mobility in the future.”

Georgia Tech is one of the few major college football programs in the Southeast to sell naming rights for its stadium to a corporate entity. Kentucky changed its stadium name to Kroger Field in 2017, while Louisville’s football facility is known as L&N Federal Credit Union Stadium.

According to a release issued by Georgia Tech, “the historic Grant Field name will continue to be memorialized with a display at the stadium.”